Social Media Analytics

Connect . Innovate . Delight


Matiim’s social media intelligence experts provides intelligence on competitors, products, consumers, markets etc. using social medical and digital data and channels. We help clients to take business decisions by combining social and digital data and traditional data to gain a competitive edge. We collate, analyze data from stakeholder conversations on social/digital media and process it into structured insights which helps our clients in taking more information-driven business decisions and increased customer orientation towards brands and businesses. Our process involve extracting valuable hidden insights from vast amounts of unstructured/ semi unstructured social media data to enable informed and insightful decision making. We use broad range of data i.e. could be in form of text, actions, networking and image, videos, audio etc. on various social media and digital channels.


OUR SOLUTIONS


Our social media professionals combine their global expertise of various industries with social media data to produce a comprehensive market intelligence for right business acumen. Our solutions are designed for major business stakeholders to gain the actionable and meaningful deep consumer and market insights and help them understand the key aspects of business which can significantly impact their brand and market positioning. We offer the intelligent solutions around product, customers, competitors, supply chains, business model and risk assessment which can be utilized to develop effective strategies for both online and offline campaigns.

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Text mining & Analytics

Text mining & Analytics

Collection of social media/E-commerce consumer review or comments data and deriving relevant insights

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Action Analytics

Action Analytics

Evaluating the actions such as like, dislike, retweet, expression, clicks, shares, comments etc. and identifying the consumer behavior and perception

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Network Analytics

Network Analytics

Network analysis of key stake holders and discussion. Views, opinion going on related to product, trends or specific topic of industrial interest

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Audio/Image/Video Analytics

Audio/Image/
Video Analytics

Assessing the consumer views on images, videos etc. on a specific product discussions, campaigns, events etc.


OUR KEY SERVICES


  1. Monitor market or premarket products and evaluate their market and performance indicators over social media, e-commerce channels



  1. Understand consumers likes, dislikes, views on a specific product. Market or offerings. Understand the pros and cons of product and key improvement areas



  1. Explore what consumers, experts are talking about a specific market or geography for well informed decisions before entering



  1. Understand the risk involved in specific product, consumer, technology, market and strategies. Identify issues and mitigation plans



  1. Get the answers for your business model strategy. Understand what consumers and experts have to say. Stay updated with marketing and promotional strategies



  1. Understand the gaps in supply chain, manage and create more visibility, improve communication, increase control, and reduce operational and labor costs



  1. Monitor competitor strategies for their products, marketing and promotional offerings and the consumer sentiments around it.



  1. Monitor, ongoing or future trends and their impact on the market you serve. Understand the social media content and its impact.




OUR CASE STUDIES

Sample Credential 1: E-commerce Analysis to Understand Product Performance And Consumer Sentiments

Client Background
  1. Our client, is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of sports footwear, apparel, equipment, accessories, and services with annual revenues in excess of USD 3 billion.

Study Objective
  1. Client was interested in understanding consumer perception and purchase pattern analysis over e-commerce platform Amazon UK and US for its leading brand. The key objective or research was to analyze the consumer reviews. Purchase frequency and perception related to product features, packaging , delivery and price.

Matiim Methodology & Approach

Stage I

Data Crunching:

Matiim collated the following data points related to consumer and their reviews over Amazon UK and US using its inhouse data crawling tool:

  1. Name of consumer

  2. Date of purchase

  3. Location

  4. Review on product

  5. Data and year of purchase

  6. Other relevant data

Stage II

Step I: Machine analysis

  1. Matiim performed cleaning of data and created a pool of structured data to performed machine analysis of data and segregated the data into various headers and put forward the comment against each of customers review.

Step II: Manuel Analysis of data:

  1. Data analyzed through a machine tool was gain screened manually to avoid any machine related errors

Stage III

Visualization and presentation

  1. Visualization of data was performed and various presentable graph, charts, pies were created to understand the data in visual form

  2. Major insights around consumer choice, reviews, purchase pattern and frequency, sale over the year were created and a comprehensive report was prepared.

Benefits and Outcomes of our Engagement
  1. Client was able to understand the consumer perception related to its brand in more granularly and key areas of improvement to address them

Sample Credential 2: Consumer preference research for Hair Care brands in Korean Market

Client Background
  1. Our client, a German personal-care company based in Hamburg engaged in manufacturing of personal-care products, cosmetics and pressure-sensitive adhesives with annual revenue in excess of USD 5 billion and more than 15000 global headcounts.

Study Objective
  1. Client was interested in understanding the Korean consumers in term of their usage of hare care products, key brands, colors, preferences. Form etc. through social media channel. They were interested in Korean consumer choice before entering in market and defining their strategies.

Matiim Methodology & Approach

Stage I

Data Crunching:

  1. Matiim started the study by pulling the consumers action data such as, tweets, comments, likes, shares, blogs etc. for various hair care brand available in Korean market. The data was collated under various headers and sanitized for further analysis

  2. The data was fetched using Matiim preoperatory tools for data crawling on various platforms.

Stage II

Step I: Machine analysis

  1. Matiim performed cleaning of data and created a pool of structured data to performed machine analysis of data and segregated the data into various headers and put forward the comment against each of customers review.

Step II: Manuel Analysis of data:

  1. Sanitized data was analyzed using our inhouse data segregation tool which highlights the data for a specific factor and all the data points were identified and a complete set of structed was created

  2. The data analyzed through machine was further evaluated by manual screening to avoid any machine related errors.

Stage III

Visualization and presentation

  1. Visualization of data was performed and various presentable graph, charts, pies were created to understand the data in visual form

  2. Insights were developed around consumer choice around major brands, their like and dislikes about brands, what are there key preference and expectation from a brand, cost sentiments etc.

Benefits and Outcomes of our Engagement
  1. Client was able to understand the consumer sentiments in Korean market and successfully formulated the strategies around consumer preference and business model selection